Have a question?
Message sent Close

Integrated Digital Marketing Program

This program helps learners build practical skills in SEO, social media, paid advertising, content marketing, and digital analytics.

: "Integrated Digital Marketing Program course training session in Pune at TriOid Skills"

Integrated Digital Marketing Program Course Overview 

The Integrated Digital Marketing Program course at TriOid Skills, Pune is designed as our comprehensive digital marketing program covering SEO, social media, paid ads, email, and analytics. It’s built for learners who want to become a complete digital marketer ready for agency, in-house, or freelance roles across all major channels. The training combines theory with hands-on practice so you can apply concepts directly in your job role.

Whether you’re a fresher looking to break into digital agencies or e-commerce, or a working professional aiming for a role upgrade, this program is mapped to current industry expectations. You’ll work on real datasets, case studies, and a final project that adds weight to your resume.

Across 90 Hours of structured training spread over 14 modules, you’ll cover Google Ads, Meta Ads, GA4, and more. Sessions are led by trainers with active industry experience, not just academic backgrounds.

Eligibility 

This course is open to:

  • Students pursuing or completed graduation (B.Com, BBA, BCA, BA, B.Sc.)
  • Working professionals looking to upskill or switch roles
  • Fresh graduates targeting their first job in commerce, marketing, or HR
  • Career-break professionals returning to the workforce
  • Anyone with basic computer literacy and willingness to learn

No prior experience required. Trainers start from fundamentals and build up to advanced concepts.

Why Choose Integrated Digital Marketing Program at TriOid Skills 

Here’s what makes our integrated digital marketing program program in Pune stand out from typical classroom courses:

1. Practical, Hands-On Skills 

You won’t just learn theory. From day one, you’ll work with real Google Ads and Meta Ads on actual industry scenarios. Every concept comes with practice exercises so the learning sticks.

2. Industry-Focused Curriculum 

Our syllabus is updated regularly based on what hiring managers are actually looking for. We’ve spoken to recruiters across digital agencies, e-commerce, and other sectors to make sure you learn exactly what gets you hired.

3. Flexible Learning Options 

Pick what works for you – weekday mornings, evenings, or weekend batches. Both online and offline modes available at our Deccan Gymkhana center in Pune. Missed a class? Recordings are available for review.

4. Industry-Recognized Certification 

On completing the integrated digital marketing program program, you’ll receive a TriOid Skills certificate that’s recognized by employers across Pune and India. Add it to your LinkedIn, share with recruiters, or showcase it on your resume.

5. Placement Support 

We don’t stop at training. Our placement team helps with resume building, mock interviews, LinkedIn optimization, and direct connections to hiring companies. We have an active employer network across Pune and pan-India.

6. Career-Oriented Training Approach 

Every module ends with practical assignments tied to real job tasks. By the end of the course, you’ll have a portfolio of work to show in interviews – not just a certificate. You’ll feel ready to handle a real Digital Marketing Executive role.

DIGITAL MARKETING STRATEGY & BUSINESS PLANNING
  1. Strategic Marketing Foundations

  2. Customer-Centric Strategy

  3. Digital Marketing Strategy Framework

  4. Marketing Plan Development

  5. Business Model Canvas for Digital

  6. Omnichannel Marketing Strategy

BUSINESS & MARKETING ANALYTICS
  1. Data-Driven Marketing Mindset

  2. Marketing Metrics & KPIs

  3. Statistical Analysis for Marketers

  4. Marketing Mix Modeling (MMM)

  5. Attribution Modelling (Advanced)

  6. Customer Analytics

  7. Data Visualisation & Dashboards

  8. Excel & Google Sheets Advanced

CONSUMER PSYCHOLOGY & DIGITAL BEHAVIOR
  1. Consumer Behaviour Fundamentals
  2. Behavioural Economics & Marketing
  3. Persuasion Psychology
  4. Neuromarketing Basics
  5. Attention Economy
BRAND STRATEGY IN DIGITAL AGE
  1. Brand Building Fundamentals

  2. Digital Brand Strategy

  3. Brand Voice & Messaging

  4. Personal Branding

  5. Employer Branding

  6. Brand Reputation Management

  7. Brand Measurement

ADVANCED SEO & CONTENT STRATEGY
  1. Enterprise SEO Strategy

  2. Technical SEO (Advanced)

  3. Content Strategy Framework

  4. SEO Content Creation

  5. Link Building Strategy (Advanced)

  6. SEO Analytics & Reporting

  7. SEO Automation

PERFORMANCE MARKETING & PAID MEDIA MASTERY
  1. Integrated Paid Media Strategy

  2. Google Ads (Strategic Approach)

  3. Meta Ads (Strategic Approach)

  4. LinkedIn Ads for B2B

  5. Programmatic & Display Advertising

  6. Multi-Touch Attribution

  7. Performance Marketing P&L

SOCIAL MEDIA STRATEGY & COMMUNITY MANAGEMENT
  1. Social Media Strategy Development

  2. Platform-Specific Strategy

  3. Community Building & Management

  4. Social Listening & Intelligence

  5. Influencer Marketing Strategy

  6. Social Commerce

  7. Social Media Analytics

MARKETING AUTOMATION & CRM STRATEGY
  1. Marketing Automation Strategy

  2. Email Marketing Automation (Advanced)

  3. Account-Based Marketing (ABM)

  4. CRM Strategy & Selection

  5. Marketing & Sales Alignment

  6. Customer Data Platform (CDP)

  7. Marketing Automation Platforms

E-COMMERCE & MARKETPLACE MARKETING
  1. 1 E-commerce Business Strategy

  2. E-commerce Marketing Funnel

  3. Product Page Optimization

  4. Shopping Campaign Strategy

  5. Marketplace Marketing

  6. Conversion Rate Optimization (E-commerce)

  7. Retention Marketing for E-commerce

  8. E-commerce Analytics

GROWTH HACKING & EXPERIMENTATION
  1. Growth Hacking Mindset

  2. Growth Frameworks

  3. Acquisition Growth Hacks

  4. Activation Optimization

  5. Retention Growth Hacks

  6. Revenue Growth Hacks

  7. Referral Growth Hacks

  8. Product-Led Growth (PLG)

  9. Experimentation Framework

ADVANCED ANALYTICS & TAG MANAGEMENT
  1. Google Analytics 4 (Complete Mastery)

  2. Google Tag Manager (Advanced)

  3. BigQuery Integration

  4. Adobe Analytics Basics

  5. Marketing Data Warehouse

AI, AUTOMATION & MARTECH STACK
  1.  AI in Marketing (Strategic View)

  2. AI Content Creation

  3. AI Design & Creative

  4. AI-Powered Personalization

  5. Marketing Technology Landscape

  6. Marketing Operations (MOps)

  7. Workflow Automation

  8. Reporting Automation

MOBILE MARKETING & APP GROWTH
  1. Mobile Marketing Strategy

  2. App Store Optimisation (ASO)

  3. App User Acquisition

  4. App Engagement & Retention

  5. App Monetization

  6. Mobile Attribution & Analytics

VIDEO MARKETING & CONTENT PRODUCTION
  1. Video Marketing Strategy

  2. YouTube Channel Strategy

  3. Short-Form Video Strategy

  4. Live Streaming Strategy

  5. Video Production Basics

  6. Podcast Marketing

  1. Web3 & Blockchain Marketing

  2. Metaverse Marketing

  3. AR/VR Marketing

  4. Voice & Conversational Marketing

  5. IoT & Connected Devices

  6. 5G Marketing Opportunities

  7. Sustainability & Ethical Marketing

  8. Privacy-First Marketing

  1. Digital Marketing Regulations

  2. Advertising Regulations

  3. Cookie Policies & Consent Management

  4. Intellectual Property Rights

  5. Data Privacy & Security

  6. Ethical Marketing Practices

  7. Crisis Management & Legal Issues

MARKETING LEADERSHIP & BUSINESS MANAGEMENT
  1. Marketing Leadership

  2. Stakeholder Management

  3. Agency vs In-House

  4. Vendor & Partner Management

  5. Business Acumen for Marketers

  6. Budget Planning & Management

  7. Building Business Cases

  8. Negotiation Skills

ENTREPRENEURSHIP & AGENCY BUILDING
  1. Digital Marketing Agency Business Model

  2. Starting a Digital Marketing Agency

  3. Client Acquisition for Agencies

  4. Proposal & Pricing

  5. Client Management

  6. Scaling the Agency

  7. Digital Product Business

  8. Consulting Business Model

Career Opportunities After Integrated Digital Marketing Program 

Completing the integrated digital marketing program program opens doors to multiple roles across digital agencies, e-commerce, SaaS, and more. Here’s what your career path can look like:

Entry-Level Job Roles 

Right after course completion, you can apply for these roles:

  • Digital Marketing Executive
  • SEO Executive
  • PPC Specialist
  • Social Media Manager
  • Marketing Coordinator

Work Across Different Industries 

Skills from this course are in demand across digital agencies, e-commerce, SaaS, startups, in-house marketing teams. You’re not locked into one sector – the same skill set transfers across industries, giving you flexibility in your career choices.

Pune itself has a strong ecosystem for digital agencies and e-commerce, with companies like Bajaj, Cognizant, Infosys, TCS, and hundreds of mid-size firms regularly hiring Digital Marketing Executive profiles.

Apply Your Skills in Real Business Settings 

Integrated Digital Marketing Program skills are directly applied to running, growing, or managing businesses. You’ll work on Google Ads, contribute to Meta Ads, and add measurable value from your first job. Many of our alumni move into senior roles within 2-3 years.

Continue Professional Growth 

This isn’t the end of your learning. After Integrated Digital Marketing Program, you can explore advanced certifications, related courses at TriOid Skills, or specialized tracks. Some alumni move into freelance consulting, others move up to senior or managerial roles within 3-5 years.

TriOid Skills alumni get lifetime access to course updates, refresher sessions, and an active alumni community for networking and referrals.

Schedule Demo Sessions

Courses Page Form

Call For More Info

+91. 95036 24562

Let’s Request a Schedule For Free Demo Sessions

Edit Template

Frequently Asked Questions

The WordPress Website Development course is 30 Hours long, structured across 9 modules. Both weekday and weekend batches are available so you can pick what fits your schedule.

Anyone with basic computer literacy can join – students, fresh graduates, working professionals, or career switchers. No prior experience is required. Trainers start from fundamentals and build up to advanced topics.

Yes. Every TriOid Skills program includes placement support – resume building, mock interviews, LinkedIn optimization, and direct introductions to hiring companies across Pune and pan-India.

Course fees vary based on batch type (online/offline), duration, and any combo offers running. Visit our Deccan Gymkhana center or call +91 9503624562 for the latest fee structure and EMI options.

Yes. You’ll receive a TriOid Skills industry-recognized certificate on successful completion. You can add it to your LinkedIn profile, share with recruiters, and showcase it on your resume.

Yes, both online (live instructor-led) and offline classes are available. Online sessions are recorded so you can revisit any topic. The same trainers handle both modes – no quality difference.

The program covers salary surveys (Mercer, Aon, AON), Excel compensation models, Hay grading, benchmarking tools, and other industry-standard tools. You’ll get hands-on practice with each tool through live exercises and assignments.

Common roles include C&B Specialist, Compensation Analyst, Rewards Manager, HR Specialist, and similar positions across IT, consulting, BFSI industries. Salaries typically start from ₹2.5-4 LPA for freshers and scale up with experience.

Absolutely. Weekend batches (Saturday + Sunday) are popular with working professionals. Sessions run for 3-4 hours each day with practical exercises and Q&A time built in.

Yes. We offer a free demo class so you can experience the teaching style, meet the trainer, and ask questions before enrolling. Book a demo by calling +91 9503624562 or filling the form on this page.

Edit Template

ProTrack Courses

Job Ready Courses

Our Recent Blogs & Article

  • All Posts
  • Campus Connect
  • Commerce Courses
  • HR Courses
  • Marketing Courses
Edit Template