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PERFORMANCE MARKETING FUNDAMENTALS

This module is designed to give students a strong understanding of performance-driven digital marketing strategies used by businesses to generate leads, sales, and measurable results. Students will learn how to plan, execute, and optimise campaigns across platforms like Google and social media.

  • Delivery Mode: Online with live classes
  • Difficulty Level: Beginner Level
  • Duration: 30 Hours
  • Language: English
  • Modules: 1 Modules

This is the video course where you learn to become adept at coloring and painting professional characters. If you’re an absolute beginner or you’re already at an intermediate level, the course will advance your current ability to a professional level. The course is a comprehensive module guided video course, where the only limit to your progression is your determination and engagement in the rewarding assignments.

Bridging the gap between theory and practice, each module’s assignments have been designed to both reinforce theory, and feel rewarding. I’ve taken the core of Color and Light theory, and purpose built each assignment to help you rapidly progress, and you’ll see the difference in your own work almost immediately. Art is about doing, so let’s get started.

What you’ll learn

  • How to Paint Characters from Beginner to Advanced
  • How to Color Comic Book Characters
  • How to Color Anime
  • How to Color Characters using Multiple Techniques
  • How to Paint Digitally and Use that Theory with Traditional Tools

What is the target audience?

  • Anyone who wants to learn to color and paint characters well, in any style
  • Individuals who love character art, from Video Game Art, to Animation, Comics, Manga and more

This is the video course where you learn to become adept at coloring and painting professional characters. If you’re an absolute beginner or you’re already at an intermediate level, the course will advance your current ability to a professional level. The course is a comprehensive module guided video course, where the only limit to your progression is your determination and engagement in the rewarding assignments.

Bridging the gap between theory and practice, each module’s assignments have been designed to both reinforce theory, and feel rewarding. I’ve taken the core of Color and Light theory, and purpose built each assignment to help you rapidly progress, and you’ll see the difference in your own work almost immediately. Art is about doing, so let’s get started.

PERFORMANCE MARKETING FUNDAMENTALS
  1. Introduction to Performance Marketing
  2. Performance Marketing Ecosystem
  3. Performance Metrics & KPIs
  4. Conversion Funnel Deep Dive
  5. Attribution Models
  6. Career Path in Performance Marketing
ANALYTICS FOUNDATION
  1. Google Analytics 4 (GA4) Mastery
  2. Google Tag Manager (GTM)
  3. Data Analysis & Visualisation
  4. Conversion Tracking Setup
CONVERSION RATE OPTIMIZATION
  1. CRO Fundamentals
  2. User Research & Analysis
  3. Landing Page Optimisation
  4. A/B Testing & Experimentation
  5. Copywriting for Conversions
  6. UX Optimisation
  1. Google Ads Advanced Setup
  2. Search Campaigns – Advanced
  3. Display Campaigns – Advanced
  4. Shopping Campaigns – Advanced
  5. Video Campaigns (YouTube Ads)
  6. Performance Max Campaigns
  7. App Campaigns
  8. Bidding Strategies Mastery
  9. Google Ads Optimisation Framework
  10. Google Ads Reporting & Analysis
META ADS (FACEBOOK & INSTAGRAM) MASTERY
  1. Meta Business Manager Advanced Setup
  2. Meta Pixel & Conversion API
  3. Campaign Objectives Deep Dive
  4. Audience Creation Mastery
  5. Ad Set Configuration Advanced
  6. Creative Excellence
  7. Ad Copywriting for Meta
  8. Advanced Campaign Types
  9. Retargeting & Remarketing
  10. Meta Ads Optimisation
  11. Instagram Ads Specifics
  12. Meta Attribution & Reporting
LINKEDIN ADS
  1. LinkedIn Ads Overview
  2. Campaign Objectives
  3. Targeting on LinkedIn
  4. Ad Formats
  5. LinkedIn Insight Tag
  6. Bidding & Budgeting
  7. LinkedIn Ads Optimisation
  8. Reporting & Analytics
TWITTER/X ADS
  1. Twitter Ads Overview
  2. Targeting Options
  3. Ad Formats
  4. Creative Best Practices
  5. Twitter Analytics
E-COMMERCE PERFORMANCE MARKETING
  1. E-commerce Marketing Strategy
  2. Product Feed Optimisation
  3. Shopping Campaigns Advanced
  4. Marketplace Advertising
  5. Retargeting for E-commerce
  6. E-commerce Analytics
  7. Conversion Rate Optimisation for E-commerce
AFFILIATE PERFORMANCE MARKETING
  1. Affiliate Marketing in Performance Marketing
  2. Setting Up Affiliate Program
  3. Managing Affiliates
  4. Affiliate Campaign Optimisation
PROGRAMMATIC ADVERTISING
  1. Programmatic Advertising Basics
  2. Demand-Side Platforms (DSP)
  3. Data Management Platforms (DMP)
  4. Ad Exchanges
  5. Programmatic Metrics
MOBILE APP MARKETING
  1. Programmatic Advertising Basics
  2. Demand-Side Platforms (DSP)
  3. Data Management Platforms (DMP)
  4. Ad Exchanges
  5. Programmatic Metrics
App Marketing Fundamentals
  1. App Marketing Fundamentals
  2. App Store Optimisation (ASO)
  3. App Engagement & Retention
  4. Mobile Measurement Partners (MMP)
  5. In-App Advertising
  6. App Analytics
ADVANCED ATTRIBUTION & MEASUREMENT
  1. Multi-Touch Attribution Models
  2. Marketing Mix Modelling (MMM)
  3. Incrementality Testing
  4. Cross-Device Tracking
  5. Server-Side Tracking
  6. Privacy-Focused Measurement
BUDGET MANAGEMENT & ROI OPTIMIZATION
  1. Budget Planning & Allocation
  2. ROI & ROAS Calculation
  3. Customer Acquisition Cost (CAC)
  4. Customer Lifetime Value (CLV/LTV)
  5. Portfolio Bidding & Budget Optimisation
  6. Financial Forecasting
AI & AUTOMATION IN PERFORMANCE MARKETING
  1. AI in Performance Marketing
  2. Google Ads Automation
  3. Meta Ads Automation
  4. Third-Party Automation Tools
  5. AI Tools for Performance Marketers
  6. Workflow Automation
INDUSTRY-SPECIFIC PERFORMANCE MARKETING
  1. SaaS Performance Marketing
  2. E-commerce (Deep Dive)
  3. Lead Generation (B2B)
  4. Local Business Performance Marketing
  5. Finance & Insurance 
  6. Education Sector
  7. Healthcare Marketing

This is the video course where you learn to become adept at coloring and painting professional characters. If you’re an absolute beginner or you’re already at an intermediate level, the course will advance your current ability to a professional level. The course is a comprehensive module guided video course, where the only limit to your progression is your determination and engagement in the rewarding assignments.

Bridging the gap between theory and practice, each module’s assignments have been designed to both reinforce theory, and feel rewarding. I’ve taken the core of Color and Light theory, and purpose built each assignment to help you rapidly progress, and you’ll see the difference in your own work almost immediately. Art is about doing, so let’s get started.

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FAQs

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You can email us with your registered email address along with your screenshot of the transaction. Once it is verified, the payment will be refunded.

You can try making the payment from a different card. Or you can follow the instructions of making payment here.

You can email us with your registered email address along with your screenshot of the transaction. Once it is verified, the payment will be refunded.

You can try making the payment from a different card. Or you can follow the instructions of making payment here.

You can email us with your registered email address along with your screenshot of the transaction. Once it is verified, the payment will be refunded.

You can try making the payment from a different card. Or you can follow the instructions of making payment here.

You can email us with your registered email address along with your screenshot of the transaction. Once it is verified, the payment will be refunded.

You can try making the payment from a different card. Or you can follow the instructions of making payment here.